Pro-Chiq makes all the right moves

There's many sayings about taking a leap of faith into the uncertain, the unknown, the unsure. 

But when you do and your music video premiers on Channel O, and you are recognised and working with artists outside your country, featured on national radio and TV shows, making your mom proud and every move you make bears positive results and growth, then that's the ultimate confirmation that it was a worthy jump.

Rapper Pro-Chiq says she started taking herself seriously as an artist about five years ago, this after several years as an emerging artists trying to get her foot into the small rap space in her hood, Ga-Rankuwa in Pretoria. 

The proof to this includes taking time off her 9 to 5 and moving from Pretoria to Johannesburg and paying for things she needed to, for her career as opposed to wanting free services or hand outs.

Besides these moves, Pro-Chiq has also realised some things she can capitalise on to aid her growth. One being the internet (social media) and the other, Women's month. 

"My biggest lesson about the industry is that not even gatekeepers have a say about who's next. The internet and social media are powerful tools and platforms. I've been told it's much easier to blow up in SA as a female and I agree. I feel like the industry is thirsty for female rappers. So, Women's month Pro-Chiq is the busiest. Every year I take the spotlight handed over because of a particular month and try to keep the light going forward."

Speaking on Women in Hip Hop, she points out that the distinction between a male rapper addressed as just "rapper x" while she gets addressed as "female rapper" doesn't bother her because she believes it's something that comes from the outside (supporters/ fans, and the general public).  "My concern is engagement. That's what I do it for. I'm happy to engage with people through what I love (music), titles don't bother me. I identify as a rapper but I can't take away the fact that I am female." 

While she recently has been making notable moves, she still has tons of things to tick off the checklist. She continues on relying on her mental strength that helps her get up after every fall, she keeps doing the right things for the brand, keeps being strategic and works on her music always being relatable.

"The music remains relatable but I want to have more of a universal appeal. I love what Burnaboy and your Wizkid's are doing. I am not saying that I will be doing that type of sound exactly, but the plan is to stay true to my craft but also be able to appeal abroad. A perfect example of such an artist is Sho Majozi."

She admits that having a team is important to assist in building a successful brand, but warns to be weary of the circle you keep as sometimes you can have a team that's underwhelming and that can prove to be catastrophical for your brand and plans.

She has over the years worked with various emerging artists under her stable "Public Eye Entertainment" including KeDotso who's featured on her song "Change"

With all the milestones thus far, her modesty and hunger for more keeps her going hard at every chance and opportunity presented.

"I'm never fully satisfied with most of my achievements because in my head there's room for so much more. I'll say this much ,I'm proud to have relationships with some prominent people in the game. I'm proud to be have my craft broadcast on television and every other platform that helps my growth. And lastly I'm proud to have recognizable connections outside of South Africa."

She is forever thankful to her circle, her day ones & newly found supporters. She is also proud of everyone routing for her and promises nothing less than quality music, growth and more wins.

"My proudest moment would be, just getting that one phone call from my mom with excitement to congratulate me about a music related milestone. 

@pro-chiq took a leap of faith and got a perfect 10 for landing. We can only wonder when her next jump in faith is going to be. For now, She continues to make the necessary investments and continues to grow steadily.

#byMsTan